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This website has the following in the web page, "What is a Blueprint? Our Design Team is here to create an exclusively personal experience for each and every guest who walks through the door." We analyzed that the web site also stated " From the moment you step foot in the salon, you will be greeted with a smile and paired with a Hair Designer who will continue the experience for you." It also stated " Each stylist at Blueprint is well-appointed with the education, training, and skills to ensure you are able to accomplish the complete look you imagine. FEEL GORGEOUS and STRESS FREE." The header had Durham Hair Salon as the highest ranking search term. It was followed by Hair Salon South Square, Redkin, and Bumble and Bumble which isn't as ranked as highly as Durham Hair Salon. The next words they uses is Pureology. Goldwell was also included and will not be understood by search engines.